Meet our Team

Anna Murphy, Founder & Coach

While working at the Boys & Girls Club, Anna managed to land a marketing internship at an edtech company.

She knew nothing about marketing, but she knew how to learn, so she set about studying every aspect of it.

It didn't take long for Anna to realize that edtech was a decade or two behind every other industry. And it wasn't because edtech buyers were different. It's because edtech companies were complacent.

Anna developed a hypothesis: if you create great marketing programs, edtech brands could scale unlike ever before. So she set out to prove almost every edtech CEO out there wrong.

And guess what: it's working.

Her favorite strategy is quite simple, yet so underrated: hire teachers, y'all.

With the EdTech Incubator, she's giving away her marketing secrets to these aspiring teachers, so edtech can accelerate into the future with the best of the best.

Meet our Team

Anna Murphy, Founder & Coach

While working at the Boys & Girls Club, Anna managed to land a marketing internship at an edtech company.

She knew nothing about marketing, but she knew how to learn, so she set about studying every aspect of it.

It didn't take long for Anna to realize that edtech was a decade or two behind every other industry. And it wasn't because edtech buyers were different. It's because edtech companies were complacent.

Anna developed a hypothesis: if you create great marketing programs, edtech brands could scale unlike ever before. So she set out to prove almost every edtech CEO out there wrong.

And guess what: it's working.

Her favorite strategy is quite simple, yet so underrated: hire teachers, y'all.

With the EdTech Incubator, she's giving away her marketing secrets to these aspiring teachers, so edtech can accelerate into the future with the best of the best.

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